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March 18, 2005
Want Your Web Site to Get More Traffic? Add Content! Get Links!
I am often asked how to generate more traffic for web sites. Everyone wants to know how to move their site up in the rankings of the search engines, especially Google. While each search engine has its own quirks, concentrating on three items should help you. The first is keywords. These are words that are placed in the heading of the code. Words that want your site to show up under if someone enters them For our industry, those would be words like: condominium, condo, homeowner, hoa, community association, management, real estate, etc. You can have as many keywords as you want, but you will want to order them with the most important words first, as some search engines only look at a certain number.
The next thing most search engines look at is how often those words appear in the content of your site, especially the first tier of pages (those linked from the home page). In other words, if you manage condominiums or HOA's, the words "manage" "condominiums" and "HOA's" better appear frequently in the main body of your pages.
The third item to concentrate on is links to your site. Google especially uses this to rank sites. If your site has a large number of links to your site, then obviously it must be an important site. If those links come from sites that are themselves ranked highly, then you must be even more important and your pages are moved up accordingly.
Our site links to articles in other sites. This helps those site's rankings. You want to move higher? Create good content and invite others to link to it. It doesn't do a whole lot of good just to post an article, you need to spread the word that its there. One of the reasons some of the groups that have negative things to say about community associations show up so high in the search engines is that they create new content frequently, often out of letters and comments posted to their site, and then blast those out all over the internet. The only way to combat this is to create a greater amount of positive content.
Posted by joewest at March 18, 2005 8:07 PM