Toronto-based C3 Online Marketing named to develop MondoCondo Web Portal
TORONTO, July 5 /CNW/ - C3 Online Marketing is delighted to announce the company's involvement and contribution to MondoCondo, the brainchild of Denise Lash, a leading Toronto condominium lawyer and TV host, and Dale Tidd, Executive Producer of Inside Real Estate. MondoCondo, an obvious yet surprisingly unique initiative, brings together people, issues and commerce associated with condo living, a rapidly growing demographic in urban centres. Their plan for connecting residents and resources in a sustainable, forward-thinking manner involves several components.
While the highest profile element of MondoCondo's plan is likely the television show scheduled to launch in autumn 2006, C3 Online Marketing has been engaged to provide what will be the heart of the MondoCondo Community going forward; the web portal. The MondoCondo portal will be a dynamic window to residents, prospective buyers, property managers, agents, builders, suppliers, financiers and related professionals - for all things Condo. Way beyond a static website, C3's portal for MondoCondo will be a current and relevant gateway for information. Personal and business interests will be represented in and through the portal, which aside from housing basic information, will manage communications, databases, lists and provide distributed content management.
"The beauty of the technology behind MondoCondo's portal is that dynamic content will be managed by the stakeholders" said Terry Ham, President and CEO of C3 Online Marketing. "While the framework, creative, communication and commerce aspects of the portal will be provided by MondoCondo and C3, B2B community members will retain control of their messages and not get bottlenecked by central administrative control". President of the Toronto Canadian Condominium Institute, Janice Pynn thinks that "the entire condominium industry stands to gain enormous educational benefit through the focus on condominiums being consolidated by MondoCondo."
With 15 years experience as a condominium lawyer and topic advocate, Denise Lash, the host of MondoCondo explains, "We have seen explosive growth in the condominium industry in Canada over the past few years. In Ontari alone there are approximately 1.5 million residents living in condominiums, representing all walks of life, ages and income brackets. With a forecast for continued growth, more and more owners will be searching for resources to help them better understand the condominium lifestyle. C3's web portal will bring those resources together for all invested parties."
ABOUT C3 ONLINE MARKETING
C3 Online Marketing provides online solutions for marketers designed to attract and retain online relationships. C3's online marketing infrastructure uniquely integrates programs and applications into clients' business processes, or operates as outsourced service. Utilizing C3 technology, web systems, promotions, contests, surveys, email deployments, loyalty programs, online training and more are easily migrated to customizable follow-on customer touch campaigns. C3 is a privately held company based in Toronto. On June 6, 2006, C3 and True North Corporation (TSX-V:TN, "True North") jointly announced that the Companies intend to combine their businesses, creating a new platform from which to build a leading North American Digital Marketing Services company. Please visit www.c3onlinemarketing.com.
ABOUT MONDOCONDO
MondoCondo's mission is to provide resources and information required to maximize condo living experience. By connecting members and suppliers to condominium communities, topics affecting those communities are explored, creative solutions to old and new problems bring fresh perspectives, and collective commerce is driven. Denise Lash is presently Vice President of the Canadian Condominium Institute (Toronto) and Chair for the Condominium Management Standards Council of the Association of Condominium Managers of Ontario. She is a driving force in the Canadian condominium industry and passionate about providing valuable advice to owners, board members, developers and other lawyers both in Canada and the U.S. As a condominium law expert, she uses her no nonsense approach to provide solutions to over 800 condo communities across Ontario.www.mondocondo.com.
For further information: Toby Rosner, Vice President Marketing, C3 Online Marketing, (416) 534-5582 x245, toby.rosner@c3onlinemarketing.com