Technology
Because I was the original developer of what is now CAM*Pro Association Management software, I have been a bit reluctant to just write an article about it, however, the fact that I have a bias toward it has been obvious throughout my articles. Simply put, I couldn’t manage without it.
The topic today is the role of technology in property management. Obviously, CAM*Pro is not the first nor the only software out there that supports association management. There are many more…and more to come, I am sure.
When I was practicing Organization Development in the 80’s, one of my clients was then my association’s management firm. I was amazed to find out they didn’t even have computers, much less a network, templates or standards for tracking work. Our first order of business was to get the business computerized, a complex and expensive process even then. Yet it was a critical investment in the business, just as databases are today. Keeping up with technology is a critical component in the business development model. How much does the investment improve the actual business processes? How does it contribute to that all important “bottom line”? Even though the association’s themselves might be non-profits, the management companies are profit driven. Unfortunately, in my experience, this profit driven perspective has been at the cost of the clients all too often.
When my association management business grew to 9 properties and over 1000 units, I found I had to have some effective way of managing all that data. I operated with 1 assistant for the property management business, with accounting outsourced to a company that specializes in providing services solely to homeowner associations. Over the 18+ years I have been managing, I have come to believe that this model is not all that different than what happens in most association management firms today. The only difference is that the “outsourced” accounting activities are contained within the framework of the same company, yet the functions of accounting and actual property management are so different that most managers don’t reap many benefits from the incredibly complex and expensive accounting software packages that are on the market today.
If you look, nearly every software that purports to be “association property management software” is accounting based. As the bigger companies grew, they added on work orders, then rule violation tracking – these are now “add-on” components to the basic software. Of course, there are some comprehensive software packages out there that offer both fully integrated accounting and management functionality. The key however is that you pay big bucks for them and many of the smaller management companies find themselves priced out of the market.
As a manager who didn’t need accounting functionality, I was left (like many smaller property management companies) to figure out how to meet my needs. Ten years later and more dollars than I care to mention, CAM*Pro is the result. An affordable, access-based software that addresses every action I need it to as a property manager without having to worry about who/what/or when the accounting software changes.
In talking with other companies, I have found that managers use every type of method you can imagine to get the same result. While a majority still rely on paper files (some color coded/unit file based), others have developed their own excel spreadsheets, others use Outlook for to do’s and spreadsheets for work order or rule violation tracking, most use Word and try to figure out a way to organize in that program. Some bigger companies have developed their own proprietary software. Bottom line, we will do anything to try and get a handle on this monster job that is based on managing the details well.
Yet, whether you are a portfolio manager, a large, self-managed CAM, or one of the new breed of “boutique” managers offering more customized, personalized management to a smaller number of clients, the best and most cost effective model is a database. In our litigious minded society, with new laws regarding the scope and access to record keeping, managers MUST have the ability to manage large quantities of data easily and effectively. More importantly, they must be able to ACCESS that data, via workable, definitive reporting systems. Nothing else can do that other than an effectively written database program.
There are so many reasons and benefits to embrace this technology it begs for another article so that will be the topic for my next blog. What software do you use for CAM? What software do you use for the accounting functions. Are they one and the same? If you are happy with your accounting software but looking for something that addresses ALL of the CAM functionality you need, please check out CAM*Pro and compare it to other software on the market. There are more and more options every day to help us improve the services we provide our clients.
I would love to hear your thoughts and feedback. Your questions can also help me direct my blog. We often work in isolation so this is a way we can also share things that work for each of us. Please email me at Gayle@campro.us if you have anything to share.
Gayle J. Hasley,
Community Association Manager
Community Association Homeowner
info@campro.us
www.campro.us
